Fashion has always been obsessed with youth. A quick search on Instagram using #fashion and #style will still reveal young people posing in their OOTDs or models rocking the latest designs on the runway.
However, the internet has democratised the way we view fashion. Another wave of influencers is on the rise: Gen X and baby boomers in their fifties and over are rewriting fashion rules. Whatever your age, get to know these fashionable senior influencers who have become sartorial superstars on Instagram.
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@bonpon511 (830,000 followers)
Japanese retirees Bonpon511 – husband and wife Tsuyoshi and Tomi Seki in real life – started to gain followers in 2016 after posting Instagram photos of themselves in coordinated ensembles featuring similar styles and colours. Their Instagram handle is a reference to their childhood nicknames, as well as their wedding anniversary, according to The Guardian.
@moonlin0106 (107,000 followers)
Taiwanese Moon Lin, 91, has won the internet over with her keen grasp of streetwear trends. On Instagram, you can find her sporting graphic tees, basketball jerseys, puffer coats and tracksuits. She likes to accessorise her outfits with sunglasses, caps and necklaces. She buys all the outfits herself and styles them.
Moon Lin went viral in 2017 when she asked a stranger to take a photo of her. The person shared their encounter in a popular Taiwanese private Facebook group and made Moon Lin an Instagram sensation.
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@jennykeeoz (41,200 followers)
Jenny Kee is one of Australia’s leading authorities on fashion. Her designs were used by Karl Lagerfeld in his debut Chanel collection, and her Koala knits were worn by Princess Diana.
At 73, she’s living life as a stylish influencer. She regularly posts photos of her paintings and colourful designs and frequently documents her travels on Instagram.
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@korea_grandma (418,000 followers on Instagram, 1.33 million followers on YouTube)
Park Mak-rye – or Korean Grandma to her 418,000 followers on Instagram and 1.3 million subscribers on YouTube – is unapologetic about showing her wrinkles and elderly life. The 70-year-old grandma covers fashion, beauty, cooking and travel in her accounts. Last year, she blogged about meeting the CEO of Google, Sundar Pichai, on her channel.
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@slvr.tty (145,000 followers)
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“Japan’s most stylish grandpa” Silver Tetsuya’s fame came about accidentally after he let his grandson, Naoya Kudo, dress him in trendy clothes. Kudo told BuzzFeed his grandpa was “surprisingly enthusiastic” and even gave suggestions where to shoot. When Kudo shared the photos on Twitter last year, the response was so overwhelming that he had to create an Instagram account for his grandad. Now, Tetsuya is a style icon, rocking high end labels and designer clothes.
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